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ADVANTAGE BROCHURE CAMPAIGN
These brochures won the 2007 Graphic Design USA American In-House award and were featured in Cathy Fishel's bestseller, In House Design In Practice. When the client asked me to emphasize the advantages of the product, the campaign was effortlessly born. There is a play on light intertwined throughout the pages produced by alternating glossy and matte messages throughout.

 

PRODUCT CATALOG
This was the first product catalog for this client and it was used as both an advertising promotional piece and a sales tool. This 32- page catalog featured information on every commercial product manufactured by the Vita-Mix Corporation in a concise easy- to- read format.

 

ABSTRACT, A HAIR SALON
This new name and logo offered a fresh look to a well established neighborhood hair salon... a total makeover.

 

BLEND TO BE WILD
When I was asked to design a beverage recipe book that would be marketed to bartenders, BLEND TO BE WILD was born. The cover is clear vinyl with the word "blend" printed in a transparent red. Upon flipping the cover you see the company logo reversed on a black background. Each recipe is treated differently and always on the wild side.

 

CREATE RECIPE BOOK
This standup, flip- top recipe book was a 400-page project that I absolutely loved designing and directing. This book won the 2007 Graphic Design USA American In-House award, the 2007 Apex Award for Publication Excellence and the Creativity Annual Honors Award in the Book Design and Jacket category.

 

CHEERS AD
It was such a pleasure to work with a real pro like George Wendt (best known as Norm on the television show CHEERS). A local agency and I worked on this ad and produced a real buzz throughout the foodservice industry which was exactly what the client wanted to introduce a new product.

 

SEARS LAYOUTS
These are just a few of the layouts that I designed while I was the Creative Director for the Sears Account at Ambrosi & Associates in Chicago. Sears was open and ready to change their image and the Ambrosi Black Dot Group was there to do it for them. Many new customers did "Come See the Softer Side of Sears".

 

ADVANTAGE VITA-MIX AD
This was one of the standout ads for the Advantage Vita-Mix Campaign. To differentiate similar products, I assigned specific duotone colors to each specific product. I incorporated both stock and original photography and kept a recognizable horizontal format for all the ads.

 

PACKAGING
This full-color, printed box designed with an easy-carry plastic handle became a high-class advertisement when you noticed it on the store shelf or carried thru malls and trade shows. The layout highlights all the product features and benefits and I directed the photo shoot starring two master chefs from the Culinary Institute of America.

 

BRIAN'S FURNITURE POSTCARD
I sat down with Brian and asked him to tell me what made his furniture store unique.
After Brian explained to me that he was capable of producing custom pieces exactly to order for his customers,
I wrote and designed this direct mail piece.

 

FAMOUS CHEFS
The hardest thing about the FAMOUS CHEFS NAKED WITH THEIR BLENDER campaign was persuading Management to take a chance. The ads received more PR than any other ads in the history of the company. CNN did a segment featuring the Naked Chefs and the New York Times ran a full page editorial on the ads.

 

CTU SALES BROCHURE
Cable Ties Unlimited sells cable ties to a diverse range of industries that use them to securely fasten their products together. I came up with the slogan, “We Tie Your Business Together” and designed this “hot” sales tool that focuses attention on product specifications.

 

KROGER NEWSPAPER ADS
Krogers challenged me to design full-page ads that would pay for themselves in sales. I limited the colors in the ads and focused on just a few specific doorbuster items, and these splashy ads did just that.

 

PROFESSIONAL SERIES BROCHURE
This 12-page mini brochure featuring Michael Symon (Iron Chef) was designed to introduce a new product for the client and was handed out at numerous up-scale gourmet stores such as Sur La Table. Please visit theprofessionalseries.com to see the site that I designed for this product.

 

BE WRAPPED LOGO
Be Wrapped Inc. needed help bringing a new baby product to market. Michelle’s soon-to-be released handmade Belly Wrap surrounds and transforms your crabby baby into a happy, content baby. The logo visually describes Michelle’s business in every respect.

 

SMOOTH OPERATOR
It is widely known that people give more credibility to editorial content than to paid advertisements. After all, anyone can claim that their own product is the best, but editorial content suggests that someone else has endorsed the product. The Harvey Research Study confirmed that this advertorial ad was widely read. I designed the ad and wrote all the copy.

 

TURBOBLEND BOOK
This 94-page book was created to inspire home gourmet cooks to use their blender to go above and beyond the usual blended foods. Separating the different chapters are half-page full- color images covered with a glossy aqueous coating. The rest of the book is printed with spot color on a matte stock. An economical decision that produced quite stunning results.

 

BIG
This 4-page spread was designed as a teaser to introduce a new product at a trade show. I came up with the name, idea, layout and copy to emphasize the fact that this was the biggest blender manufactured in the commercial category. Limiting the colors, copy and images were done on purpose to increased the “tease” factor.

 

BRAND GUIDELINES
Because I believe that a great company must first define themselves on paper, I developed the brand/style guidelines for the Vita-Mix Corporation and helped ensure company wide acceptance with this 64- page booklet. Every company needs a bible like this to be successful. Why not call me today to write one for your company?

 

KIDS ADS
Unlike most designers, I love doing retail. It’s fast and furious and allows you to stretch your imagination. The gratification is immediate and, unlike the web, it gives a designer a real sense of completion. These back-to-school kids newspaper circulars from Rich’s and Goldsmith’s were as fun to produce as they were to view.

 

POP DISPLAY
Designed to make the product stand out on a shelf filled with similar competitor products, this successful POP display increased sales by 20% in the first 3 months. The background photo and copy panel can be easily removed for updating and the bottom slot holds 100 flyers for additional product information.

 

ARE YOU EXPERIENCED?
This 1960's theme ad for a trade show was right on! I worked with a local agency on this project and we carried this groovy theme into the show booth with picket signs, tie -dyed shirts, tattoos and psychedelic music. Everyone was so stoked with our righteous product and we made a lot of bread.

 

FLYERS
No other advertising medium lets you control your message quite as easily as a flyer. Don’t overload a single flyer with too much information because the recipient will not read it. These flyers were designed for National Auto Credit and each immediately delivered one message.

 

BLENDER OF THE MONTH
A take-off from Playboy magazine, this centerfold ran in Nightclub and Bar and won the Creativity Annual Gold Award for B2B Magazine Ad.

 

SPRENGER HEALTH CARE SYSYEMS
Northeast Ohio’s premier network of Nursing, Assisted Living and Independent Living Centers wanted a current look for their growing business. I worked on their letterhead and business card and designed a sales folder to house eight different inserts depicting their facilities.